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Disruptors in the Fashion Industry

I underestimated how technology would upend retail
— Mickey Drexler, former CEO of J. Crew Group, May 2017

As more and more traditional “brick and mortar” fashion companies suffer from lost profits, lack of brand engagement, and what has been deemed an “overall retail bloodbath,” well-known brands such as Kate Spade are re-analyzing their traditional business models, and looking to partner with tech disruptors to combine fashion with function.

Kate Spade attempted to re-imagine Fitbit's well known activity tracker as an aesthetically pleasing bracelet.

Kate Spade attempted to re-imagine Fitbit's well known activity tracker as an aesthetically pleasing bracelet.

Retailers Looking for Tech Startups to Heighten Consumers’ Experiences
 

As retailers such as Bloomingdales, J. Crew, and Macy’s continue to lose out on sales, particularly on mobile e-commerce platforms, we are seeing an unprecedented move towards not only internal tech-friendly product development, but also partnerships with outside tech startups to re-imagine its consumers’ experience.

In the age of self-branding, consumers are increasingly looking to customize their shopping experience beyond traditional measures such as size and clothing type. For example, startups are developing personalized style “genomes” for companies to use to offer more curated sartorial options to consumers utilizing e-commerce platforms.

 
 
 
 

What does this mean for fashion tech startups?


It is apparent that large retailers are looking to partner with/acquire fashion technology startups that can help their ailing profits. Whether you work in product development, data analytics, or software, there is ample opportunity for your innovation to have an impact in the fashion industry. However, as with any market gap, copycats will inevitably begin to flood the market.

How can you protect your fashion tech startup from copycats?

You’ll want to make sure that you are looking to patent your idea as soon as possible.  Here at KissPatent, we make the patent process painless by providing you with the resources and guidance that will give you a smooth patent application process.

If you are interested in learning more about patents, join our free, members-only patent community. In our patent community, we will provide exclusive access to webinars pertaining to patents, insider knowledge as to industry outlook, and discounts on patent services. In the fast-moving world of patents, and particularly in fashion tech, you can’t afford to fall behind.