KISSPatent
Helping startups to protect their ideas

KISSpatent Blog

On our blog we share regular posts about patents, technology, startups, business and innovation. 

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5 steps to build products that customers crave, want and buy

Sign up for our quick, 30-minute webinar hosted by Startupdevlabs and KISSPatent to learn how to propel your startup from 0 to 100 with 3 SIMPLE secrets! We hope to see you on December 19th at 13:00 EST!


42. That’s the number of people a satisfied customer will tell about your product. But, let’s reverse engineer that number: in order to get those 42 referrals, your customer needed to have an amazing experience.

If I were to ask you: “Who is your target customer?”, would you be able to provide a full, detailed customer narrative? If you struggle to answer this simple, but powerful question, you may need to spend more time getting to know your customers. Once you’ve built a comprehensive customer profile, you’ll want to start understanding your customers’ pain points—what specifically drives them to your product?

Want to learn the next steps on how to get to the magical number of “42” referrals? Check out our partner, Startupdevlabs, and their post on how to build effective products for customers.