3 reasons patents are super important for VR and AR startups
Immersive technology continues to explode. Users of immersive technology literally change their environment. They don't just experience visual or audio content - they live it. To bring immersive technology to the average consumer, virtual reality and augmented reality technology have become super hot. As startups and BigCos race to develop affordable, excellent VR and AR technology, ultimately the consumer will be the winner. But along the way, some companies will succeed - while others will fail.
Even if you are familiar with VR and its less well known cousin, AR, you may not be aware of how competition between startups and BigCos is impacting the industry. Patents are become an increasingly important tool to help VR/AR companies succeed, as competition heats up.
In particular, there are 3 reasons that patents are super important for VR and AR startups:
BigCos are moving quickly into VR/AR.
The number of startups is growing.
Investment funding for VR/AR startups is slow.