Helping startups to protect their ideas

Patent Community - learn more about patents

KISSPatent Patent Community, where you can learn about patents and turn your ideas into profit!

KISSPatent Community

Learn more about patents and turn your ideas into profit!


How to get the most out from our Community

Our Community offers three things: resources, tests & quizzes and personal consultation options. 


Who can file a patent? What can be patented? How to prepare a patent application? How the patent application works? What is a provisional patent?

Why patents are business assets? What benefits you have with patents? How can you raise funds with patents? How can you enter new markets with patents?

How can you plan your patent application? How can patents help you stand out from the crowd? How can patents impact your sales and business performance?

We collected our videos where we share our knowledge around anything patent related under 2-minutes. Worth to visit, we have almost a hundred videos!

We receive many questions from our customers on patents. We collect the most popular ones and answer them publicly here within our Question of the Week series.

We have numerous ebooks that can help you on the road. We collect all of them here for you in our ebook library, where you can download them directly.

Trademarks - how to save your name?

Actually the title should include “save your name, logo or slogan” but that’s a bit too long. In fact, trademarks can also be used to protect sounds, colors, shapes and even odors (more politely called “scents”). Although recently a judge refused a trademark protection request based on taste, trademarks have been filed for some very strange edibles. How about edible flip flops (no, I really don’t want to know about that….).

Typically, trademarks are used to protect names, logos and slogans – or “marks”. These marks are used to identify goods or services being sold – which is the “trade”. In the photograph above, you can see several examples of names as trademarks. On the box there’s “Arbuckles Roasted Coffees” and (on the left) “Bulleit Bourbon”. There is also an example of a logo – the flying angel on the coffee box (what that has to do with coffee is beyond me – maybe the caffeine makes you feel heavenly?). As for a slogan, perhaps “Pure Food Guarantee” on the coffee box counts, but that seems descriptive.

Which brings me to my next point – trademarks can’t describe what you’re selling. One famous example is “Tastee Freez” ice cream. Even with the funny spelling, the US Patent and Trademark Office (USPTO) stated that it was too descriptive.  Tastee Freez was able to win this battle only once it had shown that customers associated its name with its specific products, not any generic ice cream (whether tasty or not). Now Tastee Freez is the proud owner of several trademarks, including this one.

Generally, registered word marks provide broader protection than logos or combinations of words and symbols. For word marks, use of the word(s) for similar goods/services is then considered to be a violation.


Similarity for goods and services is determined according to the class(es) which are covered by the registered trademark.  For example, cosmetics and computer software are in different classes. Cosmetics are in international trademark class 3, while software falls into two different classes: class 9 for downloadable software and class 42 for SAAS (software as a service). If you want to sell downloadable software, then you need to file under class 9 – but it won’t necessarily protect you against someone who wants to use that mark for cosmetics.