KISSPatent
Helping startups to protect their ideas

Resources

On our blog we share regular posts about patents, technology, startups, business and innovation. 

KISSPatent Learning Hub

 
 

We provide knowledge materials for everyone who's interested in patents and startups.

Looking for a specific topic?

We cover some topics in more details. Our aim is to educate and share the latest insights in these topics.

 
 
 
 

HOW TO INCREASE YOUR VALUATION WITH PATENTS

HOW TO GET ACQUIRED FOR BIG MONEY WITH PATENTS

HOW DO YOU KNOW IF YOUR IDEA IS PATENTABLE

RESOURCES ON PATENTS, COPYRIGHT AND TRADEMARKS

#ebook - How to protect your brand name

A trademark is not only a valuable legal tool for your business but can also protect your brand name—in more ways than you may think! Trademarks are, by design, legal protection for slogans, names, and logos.

Imagine the following (fictional) situation:

You’ve built up a clothing company with a huge brand following—your customers love that you always use a horse on t-shirts, pants, and sweaters. In fact, it’s suddenly become “cool” for millennials to wear your clothing because of the horse. You could say that the horse symbol gives you important brand equity when compared to the thousands of other clothing companies try to attract millennial customers.

Your competitor notices that millennials love your horse symbol—so they simply begin to use it on their clothing. Is this allowed?

Enter the power of a trademark. In “The how to protect your brand name” we’ll show you how you can use trademarks!

The e-book goes over:

·      What is a trademark?

·      What can I trademark?

·      The power of trademarks

·      The trademark process from start to finish

Download the e-book today!

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Author

Dr. D'vorah Graeser - Founder and CEO of KISSPatent

 


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