All in ACQUISITION
You know the symptoms when they startup – racing pulse, the distraction at work, thinking only about one thing…
And then – at last! – you get together. But instead of bliss, it all falls apart. While it’s Saturday night and I’m still at work, that’s not what I’m talking about!
In ancient mythology, unicorns were said to be strong and super fast – so very hard to catch.
As an enterprise startup needing to find an early boost in sales, you’ve probably placed most of your energies on marketing using inbound or outbound methods. While focusing mostly on these areas, you’ve maybe overlooked one important aspect: Have you protected the product (or products) you’ve created so they aren’t stolen by competitors?